Marketing Strategy
Goals > Audiences > Tools
Create A Digital Funnel
Our first objective is to bring you to your customers. Once you're where they are (google, social media, affiliate market places) we want them to have the most pleasant journey to the point where they complete their purchase.
Building Customer Relationships
Get your customers the personal attention they deserve with a CRM system, newsletters, and personalized special offers.
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Goals:
Define where you want to go
Goals can be new customers, increased purchases, larger purchases per customer, or various other goals. We need to set a destination in order to know where we're going. Once we know what we want to achieve, we can move forward.
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Audiences:
Who are your customers?
You might know exactly who your customers are, but a bit of market research never hurt anyone. Discover who your customers are on a more personal level, to know how to reach them better.
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Tools: How do you reach them?
Once we know the what and the who, it's time to define the how. We will consider all marketing tools at our disposal, and develop a plan that will bring the most effective results.